Preserving biodiversity is a critical area of many conservation programs across the globe. Biodiversity is a determinant for ecosystem health, thus falling rates have produced a significant amount of concern. I recently read an article by Brush (1992) who explored the diversity of potatoes in Andean agricultural fields while fusing the analysis with an ethnoecological perspective investigating the influence of cultural practice and economic decision-making. Essentially, the research examined the resiliency of the potato agriculturalists, which were motivated to preserve indigenous varieties in the wake of globalized market forces that favor one or two varieties.  Brush found that in two particular valleys, cultural norms and values motivated the maintenance of indigenous varieties that were understood as being important to social connections, festivals, and a gift giving culture. Bush notes:

“Ritual meals and celebrations and meals for guests emphasize native potatoes” (p.178)

“Native varieties are favored gift items and are used to strengthen social ties, and some reports refer to them as ‘gift potatoes’ (Spanish: papas de regalo)” (p.178-179)

“Within farming communities, native potatoes are also appreciated, perhaps as much for their cultural significance as for their superior flavor. They are favored gift items, and in a rural economy that is increasingly short of labor, they are used as added incentives by landowners to attract workers” (p.180-181)

In a world that often seems at the mercy of globalizing market forces, these findings provide optimism. Cultural practices are expressive tools that not only shape social interactions, but also shape the world in which we live.

Brush, S. B. (1992). Ethnoecology, Biodiversity, and Modernization in Andean Potato Agriculture. Journal of Ethnobiology, 12(2), 161-185.